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Until recently, you couldn’t hide a TV smack dab in the middle of your living room wall. No matter what you put around it, you couldn’t make it look like anything else.
For decades, we’ve tried to disguise it by hiding it in cabinets, camouflaging it with gallery walls, or just pretending that it’s not there. (The old "If I can’t see you, you don’t exist" strategy — but that’s about as effective as hiding a grand piano under a blanket.)
Even when you uploaded a painting or photo to a smart TV, it just looked like a photo on a TV. But when you pair a new Samsung Frame TV with a Deco TV Frame, you can hide your big-screen TV in plain sight. It’s more than a television now: it’s the Houdini of home technology because it disappears into your decor, blending right in with your decor choices.
The Frame TV’s genius lies in its dual identity. When it’s on, you get every pixel of cinematic glory you’d expect from a premium QLED display — colors are more vivid than other televisions; details are razor-sharp; and the matte, anti-glare screen means you can actually see what’s happening, even when the sun is blaring in your window.
But when the TV is off, it slips quietly into Art Mode and displays your choice of painting masterpieces with a realism that will have your guests questioning whether you bought a real Monet when they weren’t looking.
Let’s not stop at the screen, though. The Frame TV’s flush-mount design hugs the wall like a painting, eliminating that awkward gap that plagues most televisions. The One Connect Box tucks away the unsightly cords and devices, so you’re not looking at the tangle of cables and cords underneath. (The Germans call this a Kabelsalat, or cable salad.) This gives you a seamless, gallery-worthy look.
Then wrap the screen with a Deco TV Frame for the finishing touch.
If the Frame TV is the tuxedo of televisions, Deco’s frames are the bespoke cufflinks and pocket square, which make the whole ensemble sing. These frames aren’t an afterthought; they were designed specifically with your tastes and decor in mind.
The frame pieces are meticulously crafted to fit the Frame TV’s specific standards with precision. Installation is a breeze: Just snap the frame pieces in place, and the industrial magnets in the joints hold the frame together. When you’re done, your painting-on-TV now looks like your chosen painting is on loan from the museum..
What truly sets Deco apart is the range of finishes and styles. From the timeless glamour of antique gold to the quiet sophistication of industrial copper, from the organic warmth of museum walnut or the modern sleekness of the alloy bezels, there is a Deco frame for every design choice you could make.
And the Deco Frame’s ease of installation isn’t just convenient, it’s empowering. You can change up a look for a dinner party or a new season. Swap it out in minutes when hosting a gallery night with friends. Change the look when you want to create a cozy winter hideaway or when you want to brighten the room in spring.
The true beauty of the Frame TV and Deco frame is its chameleon-like ability to blend in with any interior style. And if you change your style, you only have to change your frame. You can swap out paintings whenever you want, displaying a different masterpiece every day or even every hour. And you can change out your frame as many times as you have frames.
Today’s top decor trends are all about intentional layering — coastal neutrals, tactile surfaces, and a thoughtful mix of vintage and contemporary accents. Deco carries frames to echo these trends. And Samsung’s Frame TV’s Art Mode lets you curate your own personal gallery that you can change as often as you’d like, on a whim or with a new season.
For summer, try Van Gogh’s "A Wheat Field with Cypresses" (or "A Wheat Field with Cypresses" or even "A Wheat Field with Cypresses," all three versions painted in 1899) with its swirling skies and golden fields that radiate warmth and movement, especially stunning in an Antique Gold frame. Or opt for Monet’s “Water Lily Pond,” its soft greens and shimmering water perfectly complemented by a natural wood finish frame. The right combination of painting and frame doesn’t just mimic a museum, it creates a living, breathing art experience that fits your mood, your guests, and the sunlight streaming in your window.
For the perfectionists among us (if you’re designing your luxury interiors, that’s probably you), here are a few tips you can use to make sure your Frame TV and Deco frame look their absolute best.
Height matters. Hang your TV at eye level when seated for optimal viewing and gallery impact. Too high, and you have to crane your neck to watch TV; too low, and you have to bend over to look at your chosen paintings.
Lighting is key. Position your TV to take advantage of natural light, but avoid direct glare. The matte screen can diffuse the glare, but there’s no reason to put the TV in direct sunlight on a regular basis. Use dimmable sconces or picture lights to highlight your frame and artwork.
Keep it clean. Regularly dust your frame and screen with a soft, dry microfiber cloth to maintain that museum-fresh shine. You can use a damp cloth for especially sticky moments but don’t use any chemical sprays.
Curate your art. Rotate your digital paintings seasonally or for special occasions. Think Monet’s Water Lilies for spring, Piet Mondrian’s modern compositions for summer, and a family portrait for the holidays. And if the winter blues have you down, take a brief holiday with Joaquin Sorolla’s "Walk on the Beach" to relieve the doldrums.
Your living room should be more than a place to watch TV — it should be a place to live, host, unwind, and be inspired. The Samsung Frame TV and Deco TV frame is the rare solution that lets you have all of that: uncompromising picture quality, seamless integration with your decor, and the power to curate your own gallery to match your mood.
Technology should serve the room, not dominate it. And with the Frame TV and Deco Frame, you can create that final artful touch that turns your living room into both a gallery and a gathering space, season after season.
If you want your living space to evolve with the season, balance refined technology with effortless beauty, Deco TV Frames offer you a seamless way to complete the look with artful precision.
